Irish Country Meats is committed to new product development as well as product and packaging innovation, delivering an unrivalled lamb product range to meet the changing dynamics within the market.
Substantial capital investment in our processing facilities has been critical in supporting our focus on the development of higher value primal cuts and boneless products, tailored specifically for the retail and foodservice sectors.
PRODUCT DEVELOPMENT PROGRAMME
We understand that successful new product development and packaging expertise is vital to our customer’s success and our continuing competitive advantage. To this end we have a dedicated New Product Development Programme, staffed by highly skilled, technically competent people, which allows us to set up focus groups, identify trends and pinpoint which new products will most accurately meet consumer preferences.